Arthur Z. Przebinda founded redwinebuzz.com in 2006 to focus on California's Central Coast wines and to offer general wine education. Since the time of its founding, redwinebuzz.com grew to be the foremost authority on Central Coast wine.
In 2011, on the fifth anniversary of its founding, the site's name was changed to Central Coast Wine Report to more clearly reflect its focus and mission.
Arthur's first spark of interest in wine came at an early age and a relative visiting from France brought several bottles of wine as gifts. He continued to expand his wine horizons as a student in Europe from 1994 to 1998. After returning to the U.S. he continued to cultivate his passion for wine. All along, he sought to gain greater understanding of wine beyond enthusiasm and appreciation.
As a Medical Doctor, he goes by "Dr. Arthur" or "Dr. P". Prior to Medical School, he studied Biology at U.C. Irvine. The curriculum included plant physiology, molecular biology, general and organic chemistry and biochemistry. This background greatly helped him understand wine science. His background in neuroscience helps him understand human sensation and perception and underlies his belief that everyone has the potential to become a skilled and informed wine taster.
Arthur drew on his medical specialty in diagnostic imaging to create a way of describing wine that is more concrete, consistent and objective. He compares it to the way diamonds are rated on the basis of color, clarity, cut and weight - separately. This approach allows him to look at each wine objectively and not through the subjective lens colored by preference. By separating himself from he description of the wine, he offers readers the information necessary to select wines according to their own tastes and preferences and make more informed purchase decisions. Read more
Utilizing his experiences of teaching medical students and residents, Arthur has also adopted the model of case-based learning to offer an approachable way of learning about and understanding wine. Whenever he can, he conducts fun and educational activities at festivals.
Suisun Valley winemaker, Jeff Miller, said (regarding Arthur's piece on wine and food pairings, entitled "What wine goes with red herring?", featured on PalatePress.com): "It’s a pleasure to see someone actually going to the trouble of trying to understand something about how wine works, instead of the more common soap-boxing without any effort to garner evidence in support of the often dubious claims."
Tom Wark has said redwinebuzz.com is "surely the best source on the net for news and information about the Central Coast [wines and wine culture]". He called winesooth.com: "smart, opinionated and well-informed, a deadly combination". In his introduction to an interview with Arthur, Wark said: "...Arthur's serious and sometimes
gregarious approach to opining on things wine has something of an
urgency to it. I think this is because he's a thoughtful person who
puts good thinking behind his writing". You can read Arthur's answers to Tom's "20 questions" here.
Renown British wine writer and critic, Jancis Robinson calls Central Coast Wine Report: "admirably thoughtful and well-researched".
Dan Berger said in his April 3rd 2009 newsletter: "The vast majority of wine blogging these days is pretty much a lot of blather based on opinion and few facts... So it was refreshing to see a blog the other day from a man who seems to use his brain for cogent purpose. I don’t know much about Arthur Z. Przebinda but his web site hits on a number of fascinating wine topics." ("Blog v, Journalism" - pg.1, right hand column). On another occasion, Berger said: "Arthur is a thorough researcher who goes beyond the standard to get at the heart of wine and as such exceeds expectations".
Jim Caudill, formerly Public Relations, Brown-Forman Corp. and Wine Group and now Principal at James Caudill Communications: “I first met Arthur at the World of Pinot Noir, where he was busy checking out Central Coast Pinot Noirs, engaging winemakers in deep conversations that went searching for the very soul of their wines. I was reading redwinebuzz.com as wine blogging was just beginning, and recognize in hindsight that Arthur is what defines a true aficionado: he digs deep, loves what he's doing, earns our respect and then shares his valuable insights in an easily available, widely accessible forum. He's really quite a remarkable "wine guy" which I reserve for only those I've truly come to appreciate in the world of wine.”
Santa Barbara County Winemaker, Richard Longoria, commenting on a Central Coast Wine Report article exploring the character of Central Coast Albariño: "It is refreshing to read about wines and their attributes and their pairing with food, rather than focusing on how impressive they are for their weight, tannins, etc, etc. Keep up your excellent coverage of wines."
Oregon’s Patton Valley Vineyard winemaker Jerry D. Murray commenting on Arthur's writing: “Well researched, something largely lacking in the bloggosphere.“
Nathan Carlson, Director of Winemaking, EOS Estate Winery/Sapphire Brands says: "By focusing his attention primarily upon the Central Coast wine industry, Arthur has some key insights that are lost on many other writers. His close and ongoing communications with key figures in the business regionally enable him to have some real depth and understanding of the trends and realities of this complex business, and the ability to translate what that means for the interested consumer or collector of wines."
David Honig, Publisher of PALATE PRESS: The Online Wine Magazine, commenting on the collaborative work Arthur does with Tom Mansell for the publication: "May
I say, the work the two of you do is absolutely superlative, and may
well make PALATE PRESS: The Online Wine Magazine renown for your
scientific coverage of wine. I thank you both."
In a 2009 academic paper evaluating wine rating systems for their their “utility for producers, consumers, and oenologic researchers“, authors Domenic V Cichetti (Yale University) and Arnold F Cicchetti (Consulting Specialist of Wine, Director of National Accounts, Wine Warehouse, San Anselmo, CA) said of theCentral Coast Wine Report rating system: "This scale is quite sophisticated in its psychometric structure, with carefully considered, quite comprehensive, nonoverlapping descriptors for each of the aforementioned wine characteristics" and summarized: “This carefully crafted wine scale would have appeal and be quite useful for the wine producer, the consumer, and the oenologic research scientist".
Santa Maria Valley winemaker Gary Burk (Costa de Oro) and festival organizer Craig Smith (Wine in the Pines), talk about Arthur and Central Coast Wine Report on "The Wine Show" with DeWayne Holmdahl on KINF, AM 1440 (Santa Maria/Lompoc, CA) May 10, 2008.
is a fantastic website that has great information on wines. But the
really neat thing that he’s doing, he’s always trying to do unique
tastings like ten year old chardonnays. He really likes to get into the
philosophy of winemaking and really a much deeper discussion of wine”
Smith: “Arthur Przebinda has an amazing palate, so if you have the opportunity to meet him at our event (and he’ll be there this year), spend some time with him. He’s an amazing guy.”
Click on "Play" button to listen to the show excerpt: