Comments on: Goodbye, Mr. Conductor http://www.redwinebuzz.com/winesooth/2008/06/23/goodbye-mr-conductor/ searching for truth in wine Tue, 06 Jan 2009 15:38:39 +0000 http://wordpress.org/?v=abc By: Tish http://www.redwinebuzz.com/winesooth/2008/06/23/goodbye-mr-conductor/#comment-38 Tish Mon, 23 Jun 2008 17:28:53 +0000 http://www.redwinebuzz.com/winesooth/2008/06/23/goodbye-mr-conductor/#comment-38 I was shocked to hear about George Carlin this morning. I recently read Richard Zoglin's book on standup in the 1970s, and there is a freat chapter about Carlin reinventing himself (from mainstream to the hippie dippie stuff). Agree about the education - brand-awareness switcheroo. It was, is and always will be tricky to market wine in its fullest sense. Appreciation, as we leathery old drinkers know, is a enjoyable yet time-consuming and cumulative journey. Not easily dispensed in soundbites. Then again, with 15 years of rising consumption, some things are clearly working... I was shocked to hear about George Carlin this morning. I recently read Richard Zoglin’s book on standup in the 1970s, and there is a freat chapter about Carlin reinventing himself (from mainstream to the hippie dippie stuff).

Agree about the education - brand-awareness switcheroo. It was, is and always will be tricky to market wine in its fullest sense. Appreciation, as we leathery old drinkers know, is a enjoyable yet time-consuming and cumulative journey. Not easily dispensed in soundbites. Then again, with 15 years of rising consumption, some things are clearly working…

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