http://www.centralcoastwinereport.com/winesooth/2008/07/01/all-torn-up-inside-over-labels/ searching for truth in wine Wed, 09 Mar 2011 13:35:43 +0000 hourly 1 http://wordpress.org/?v= http://www.centralcoastwinereport.com/winesooth/2008/07/01/all-torn-up-inside-over-labels/#comment-67 Morton Leslie Thu, 03 Jul 2008 00:11:41 +0000 http://www.redwinebuzz.com/winesooth/2008/07/01/all-torn-up-inside-over-labels/#comment-67 A second bravo. Glad to know I'm not the only one bothered by this. It's like the waiter that rips the whole foil unceremoniously off the bottle. We care so much about the package. We choose ink and paper to reduce abrasion to the label during distribution. We baby the product and package at the winery. Consider the number of bottles we relabel because the labels are a 1/16 inch low, high, or not centered perfectly against the back label? That's why it is so jarring to see how the wine is treated at the store. As a buyer I get this subconscious feeling that I am being ripped off because I paid 50 bucks for that wine and yet, the clerk is treating like it like it is fit for the recycling bin. Maybe it wasn't worth the $50 I am thinking? A second bravo. Glad to know I’m not the only one bothered by this. It’s like the waiter that rips the whole foil unceremoniously off the bottle. We care so much about the package. We choose ink and paper to reduce abrasion to the label during distribution. We baby the product and package at the winery. Consider the number of bottles we relabel because the labels are a 1/16 inch low, high, or not centered perfectly against the back label? That’s why it is so jarring to see how the wine is treated at the store. As a buyer I get this subconscious feeling that I am being ripped off because I paid 50 bucks for that wine and yet, the clerk is treating like it like it is fit for the recycling bin. Maybe it wasn’t worth the $50 I am thinking?

]]> http://www.centralcoastwinereport.com/winesooth/2008/07/01/all-torn-up-inside-over-labels/#comment-64 John Kelly Wed, 02 Jul 2008 21:04:55 +0000 http://www.redwinebuzz.com/winesooth/2008/07/01/all-torn-up-inside-over-labels/#comment-64 Arthur - bravo. A lot of thought, effort and cost goes into generating our wine packaging. We recently switched our label stock – we gave up some "touch" to gain scuff and tear resistance. But nothing I can do – short of etching the label directly onto the glass and coating it – can stand up to deliberate mishandling by a determined stock clerk. Arthur – bravo. A lot of thought, effort and cost goes into generating our wine packaging. We recently switched our label stock – we gave up some “touch” to gain scuff and tear resistance. But nothing I can do – short of etching the label directly onto the glass and coating it – can stand up to deliberate mishandling by a determined stock clerk.

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