Wha… Wha… Whaaaaaat?
June 10th, 2009
Hello Kitty.
Maybe it’s cultural. Maybe I just don’t get what this Hello Kitty is all about. I thought it was a kids’ cartoon heavily marketed through items like clothing, accessories, my daughter’s bedding and pens and stamps, etc. Apparently, this stuff has a following among adults. I would not hold my breath for Sponge Bob branded wines, beers or spirits, though.
This just seems wrong. Maybe not Ratatouille white Burgundy wrong…. But still wrong. I will be surprised if this label finds its way to the shelves of anything but adult novelty stores here in the U.S..
I may be just a tad behind the curve on this one, but it’s Wednesday and I think there are too many unknowns in the NVL-IBG-Amazon.com equation for me to be doing any intelligent commentary on the matter. Or…it could just be Internet fatigue.
So…cartoon wine labels are all I have today.
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June 12th, 2009 at 7:50 am
Hello Kitty is a cultural sensation. It has been a pop culture icon since it was created in 1974. I would say I’m surprised it has made it onto wine bottles now, but I can’t say that whole-heartedly. This is an image which has found its way onto everything and anything with a surface area. Mostly because when its there, people who love it will buy it.
June 15th, 2009 at 5:09 pm
The power of branding. The sparkling Hello Kittys have actually already hit the shelves of a few serious wine shops in NYC. You can find the wines at Bowery & Vine, Sea Grape and Vintage Grape this week.
June 15th, 2009 at 5:23 pm
Thanks for the update, Fred.
I stand corrected.
Amazed, but corrected.
June 24th, 2009 at 5:58 am
[...] Disney is on wine labels, grown at Disney vineyard, and sold at Disney parks. Winesooth brought this to our attention in the form of the Ratatouille Chardonnay. It has the little cartoon [...]